Watsonville Berry Cooperative was formed in 1954 by a small group
of strawberry farmers who felt they could do a better job of marketing
their own crops. Each of the founding members were seasoned strawberry
farmers, who were accustomed to hard work and long hours. They believed
they could succeed in establishing an organization they would be proud
of. Today, the Berry Co-op is still owned and operated by its member
farmers. Farming is not only a source of income for these farmers,
but also a way of life.
co-op comprises of some of the best farmers in the strawberry industry.
The Co-op only grows in northern California, and does not have any
farms further south than Salinas. The reputation of the Co-op and
the Berry Bowl label has always been recognized as premium quality.
The organization has not strafed to be the biggest in the industry,
only to be considered one of the best suppliers of fresh strawberries,
raspberries and blackberries. We feel that being small gives us
certain advantages. Each farmer is independent, and each farmer
maintains an average of 25 acres. This smaller acreage gives the
farmer the ability to manage their farm more closely and maintain
the high degree of quality fruit that the Co-op is known for.
Watsonville Berry Co-op is headquartered in the small town of Pajaro
just outside and to the south of Watsonville. The Co-op started
operations here in 1954 and cooled their berries at Marinovich cold
storage for 30 years. In 1984, the Watsonville Berry Cooler opened
for business across the street and became the new home of the Co-op.
To Contact Watsonville Berry Co-op, send an email